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Report: Diddy partners with tequila brand DeLeon

Report: Diddy partners with tequila brand DeLeon

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Sean "Diddy" Combs is taking another shot at the high-end liquor business.  According to the "New York Post's" "Page Six," the hip-hop mogul is teaming up with DeLeon Tequila. 

Details of the deal are scarce, but Diddy is reportedly celebrating the partnership at his exclusive New Year's Eve party at his place on Miami's Star Island.  The tequila is expected to be the drink of choice at the party. 

A Tribe Called Quest rapper Q-Tip and DJ Ramadus are slated to serve as the musical entertainment for the year-end event.  

In 2007, Diddy partnered with vodka brand Ciroc as their brand ambassador.  With his help the brand has grown into a company worth more than $100 million.  

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